Irresistible Headlines That Sell (with Vrinda Normand)

Irresistible Headlines That Sell

In this exclusive FREE teleclass, you’ll discover:

* The magic formula to write headlines that instantly attract your ideal clients

* How to make your marketing message crystal clear & simply irresistible

* The biggest writing mistake that’s repelling your potential clients – and what to do instead

* The proven system to start magnetizing clients & sales online, even while you sleep

Vrinda Normand, The Irresistible Writing Mentor, started her writing career as an investigative journalist. She published 100’s of articles and front-page cover stories for over 200,000 readers across the United States before transforming her word-savvy skills to help heart-based entrepreneurs attract more clients and sales online.

Vrinda grew her Irresistible Writing Training Company from 0 to multiple 6-figures in just 3 years. She serves over 1,000 clients in more than 10 countries. Her clients have grown 6-figure online businesses thanks to the strategies she teaches.

Register Now for FREE

Bamboo Ilana says:

One thing I have noticed with the shift that I’ve made is now I feel ready to tackle this piece in a big way. I wasn’t ready before. What is the passion that drives a niche? or is it something that just feels like its something interesting or might be a good thing to do?

PJ Van Hulle says:

at

Who do you want to be a hero to? Who do you have a special place in your heart for?

Lucy Taylor says:

The home study program Vrinda just mentioned is available on her website? I will be out of the country on personal legal matters this coming October.

PJ Van Hulle says:

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Yes.
Vrinda Normand says:

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Hi Lucy, when you enroll in the Irresistible Website Sales System today only (irresistiblewriting.com/clarity – sign in and see the next page for registration, at the bottom) you’ll get the home study version of the course as a bonus. That’s the only way to get access to it.

Also, good news, we have people join our program from many different countries around the world because it’s virtual. If you can participate in some of the course while abroad that would be great! Either way, you’ll still get all the recordings and guidebook and be able to learn the complete system. I’d love to support you in getting hot results 🙂
- Lucy Taylor says:
  
  at
  
  Thanks Vinda, I appreciate the info.
  
  Thanks for sharing today – lots of good information.
  
  BTW I too come from an investigative journalism background! Small world!!! :)))

You have all done a fabulous job with this teleseminar….Thanks

PJ Van Hulle says:

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Thanks, Bamboo! You rock! : D
Anne says:

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Thanks Bamboo, it’s great to hear about what you are doing!
Vrinda Normand says:

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Thanks!

em says:

I’m working on marketing my father’s fine maritime art: http://www.stevemayoart.com and http://www.stevemayogallery.com

He’s been really successful without having an online presence, but now I’d like to bring his prints available for sale online. I’m struggling to figure out how and who to market to, and what the best format to do that in?

Does Vrinda have any suggestions on this?

will you provide homework for those who enroll now so we have something to do before the class starts?

PJ Van Hulle says:

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Yes. She’s creating a Jumpstart package. Thanks for asking this so that she decided to include this bonus! : D

October is not good timing for me so my question is: When will Vrinda be offering this program again?

Lucy Taylor says:

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I have personal matter to settle out of the country at that time.
PJ Van Hulle says:

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She offers this once or twice per year. You can also listen to the recordings at your own pace.

Why does Vrinda choose the website style where its a super long front page, rather than short little pages with links to specific areas of the copy that readers want? Do you recommend these long letter style websites versus other styles that each page fits entirely on your screen?

Vrinda Normand says:

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Hi there, great question! Sales pages are proven to work because they’re focused and they have a psychological purpose to create trust, desire and the right buying emotions. It’s a completely different thing when you have a menu with lots of links to click on. Sales pages generate $100,000’s of dollars of sales so don’t change the formula – the main thing is to write them in a very authentic heartfelt way so you feel proud of your marketing and you create REAL deep connection with your potential clients online.
- em says:
  
  at
  
  Thank you for your reply! I completely understand the value of that when selling a service such as yours, seminars, or coaching, etc., but what about when you have just a straight product – such as maritime fine art prints?
- em says:
  
  at
  
  Also – do you (Vrinda, PJ or Anne – whoever knows!) suggest having a website PLUS a sales page, or just a SALES PAGE ONLY?
  
  The sales pages come across to me sort of like cheesy TV infomercials in their style – no matter how authentic the communication – and I just can’t see how that would work for selling fine maritime art prints. Would you buy fine art off a sales page? : )
  
  Sorry if these are super-basic questions, but I’m a newbie here!
  - PJ Van Hulle says:
    
    at
    
    For your business, I’d have both. In my opinion, the #1 most important website you can have is an Opt In Page (examples below) because that allows you to capture your potential clients’ contact info and focus on educating and building trust with them.
    
    http://www.clientattractionvideotips.com
    https://www.prosperitytrainings.com/speakingtips.html
    
    Here’s a super simple one:
    http://snackerstoppers.com/weight-loss-tips.html
- em says:
  
  at
  
  One last thing I forgot to ask: I can see that sales pages are very effective for lots of marketing efforts – which company do you suggest going with to set up a sales page?
  - PJ Van Hulle says:
    
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    I’d just have a web guy or gal set it up for you. You can post a job on elance.com

Carolyn says:

Hi – what do I click on after I get into Vrinda’s site?

Vrinda Normand says:

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Hi Carolyn, go to http://irresistiblewriting.com/clarity and sign in with your name and email address. Immediately after that, you’ll see another page. This page has before/after hot copy makeover examples. You’ll also see the 3 stages of my Irresistible Website Sales System. When you scroll down to the bottom you’ll see how to enroll in the virtual program coming up where you’ll learn the complete Irresistible Website Sales System. Hope this helps 🙂 Enjoy!

Nice story- image. great metaphor.

Rachel says:

What word do we write in the middle of the circle?

Anne says:

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You fill each circle with the pain and pleasure words and phrases, that come from brainstorming or from interviews with your niche market.

PJ Van Hulle says:

TO GET ALL THE VALUE FROM THIS CALL – MAKE SURE YOU HAVE A COPY OF THE WEB SALES BLUEPRINT AT:

http://www.irresistiblewriting.com/clarity

Hi all. Recently I began focusing on teaching people with chronic pain from old injuries, traumas, scars, etc exercises that stretch fascial tissue (connective tissue) to get them out of pain and do what they want to do. They’ve been around the block, they’ve seen everyone (almost) and they have just about lost hope of ever getting to do what they love to do. Those folks who have goals and things to do but are not able to do them because of pain are great clients for me.

With this change, I can see many options and possibilities. I need to get my headlines and copy sharper and taylored in a way to get the word out so people are excited about this incredible opportunity.

PJ Van Hulle says:

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Awesome, Bamboo! Glad you’re here.

Can never learn too many tips for headline writing 🙂 I wonder if Vrinda has a different approach for blog headlines vs. regular article headlines. Do you use SEO keywords in the headlines for for blogs and things that will be shared through social media?

PJ Van Hulle says:

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Cool question, Rachel! I’m curious to see what she says. : D
Vrinda Normand says:

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You can use this same template to write hot headlines for blogs. SEO keyword research is a different technical process that I don’t cover in the Irresistible Website Sales System. However, we uncover hot button words your clients are looking for through my market research strategies – and you need to know these first before you begin SEO keyword research. You need to understand the psychology of your niche first. Hands down that will give you the best client attraction words ever. Then you can fine tune with a few more specific words/phrases that get you top ranking with search engines.

Gary Olsen says:

Excited! I am a massage therapist and do The Work of Byron Katie. Would love to do 4 week group tele-seminars. Thriving Through Anxiety.

PJ Van Hulle says:

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Welcome, Gary! I love Katie work (and massage, too!) : D

Anne says:

I can’t wait for the call! It’s going to be awesome.