“The #1 Way to Make Your Facebook Fan Page Easier to Promote” By Michele Scism

Are you utilizing a Facebook Business (Fan) Page to promote your business?  If not you are missing a huge opportunity to educate people from all parts of the world about your products or services as well as driving traffic to your website.

If you do have a Facebook Business Page, do you want to know the #1 thing that you can do immediately to put you out ahead of the pack when utilizing your page?

Before I tell you what it is, I am wondering if you feel like you are getting value from your page? Are you actively promoting your page by…

  • Visiting other pages or groups that would interest your ideal client and promoting on those pages?
  • Having conversations with the fans of your page?
  • Having contests to get them involved? I recently ran a contest and gave a copy of my new book “Makeover Your Business in 6 Weeks or Less” to anyone who had 5 of their friends join “Decisive Minds-Success Strategies for Women Business Owners” – that was very productive!
  • Running ads on Facebook? I have done this with great success!
  • Writing blog posts about it?
  • Commenting on other people’s blog posts and signing off with your page URL?
  • Is your Facebook Business Page URL in your email signature file?

These are just a few of the many ways you can promote your page, but wait… there might be a problem. Maybe you aren’t doing these things because you haven’t heard of the #1 way to make it easier to promote your page!

It is simply something Facebook calls a “Vanity” URL

To get your special Vanity URL you can follow these simple steps:

  1. Go to this link http://www.facebook.com/username. There you will see a box that will say “Your username has been set” if you have already set your personal user name.
  2. Below that box you will see “Set a username for your Pages”- click on this.
  3. Click on the Page you want to change from the drop down box.
  4. Choose a new name for your page. Remember shorter is better and it should be easy to remember. For my page “Decisive Minds-Success Strategies for Women Business Owners” I chose DecisiveMinds. So now when I want to send someone to my page I simply say www.Facebook.com/DecisiveMinds.
  5. It’s important to remember that it might take an act of God to change this if you could ever get it changed so be careful with what you choose, take a little time and put some thought into it. (Note: In Jan 2011, Facebook changed the rules and now you can change your fan page name up to the point when you have 100 fans).

So now it’s your turn – Go get your Vanity URL! Make it easy for people to find you and they will. Then get out there and start telling everyone about your new URL – you just might be surprised how many new fans you get.

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Michele Scism is a Business Strategist who partners with service professionals and business owners who are ready to cash in on their expertise using her 5 step formula she calls “Take Action Get Profits”. She publishes a weekly ezine called Decisive Success Strategies which, along with her website, provides how-to articles and lots of free tips for business owners serious about creating a powerful marketing strategy for their business. Get your free copy of Michele’s “7 Rules for Creating & Profiting from Your Facebook Fan Page” by going to the following link.

 

https://ruinspired.infusionsoft.com/go/dmhp/pj/

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