What Does It REALLY Take to Add 10,000 Subscribers to Your List in 90 Days?

 “What Does It REALLY Take to Add 10,000 Subscribers to Your List in 90 Days?”

 
 
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My friend Tad Hargrave asked me, “Your List-a-Palooza 90 Day Challenge has the claim of ‘How to Add 10,000 People to Your List in 90 Days.’  That seems very bold! I’m curious, what would already need to be in place for someone for that to be a doable goal?”
 
I thought that was a great question, and here’s the answer
 
I offer that specific challenge to inspire the List-a-Palooza participants to get into action right away.
 
This challenge also inspires ME to show up, play a bigger game, and put something extraordinary like List-a-Palooza out into the world.
 
There’s a quote by Rumi that goes, “Start a huge, foolish project, like Noah…it makes absolutely no difference what people think of you.”
 
List-a-Palooza is my “huge, foolish project.”
 
I was actually surprised how many people have joined List-a-Palooza that were just getting started with their e-mail lists.
 
In that case, it’s unlikely that they’ll add 10,000 people in 90 days.
 
However, many past participants were still absolutely thrilled to have doubled, tripled or quadrupled their smaller lists.
 
In order to hit the goal of 10,000 new subscribers in 90 days, you need one or more of the following:
 
1. Time AND “Know How”
 
One of our past List-a-Palooza speakers shared her exact strategy for adding 10,000 people to her list in only 45 days using Pinterest.  She knew what she was doing and invested a significant amount of time and energy in pulling this off.
 
Another past speaker talked about how to drive tons of traffic to your website for free with Deal Sites (like Groupon or Living Social).
 
2. Money to Invest in Paid Advertising
 
1000’s of people have joined List-a-Palooza just from Facebook ads.
 
The key to paid advertising is TRACKING the results from each ad.  It’s amazing how wildly the results can vary from ad to ad.  I create a separate tracking link for each ad I run so that I can quickly increase the ad budget if it’s performing well or stop the ad if it’s not performing well.
 
It also helps to have something under $100 to sell right after people opt in so that you can calculate the ROI on your ads right away.
 
When people opt in for List-a-Palooza, I offer them the chance to get the List-Building Success Kit with all the recordings for an astounding 90% off.
 
Not only does this provide exceptional value for the investment and build tremendous good will, it also lets me know right away which ads are working and which aren’t.
 
When you do it this way, paid advertising doesn’t have to cost a lot.  You can start out with $5-$10 and go from there.
 
3. Powerful Relationships & Connections
 
If you are launching a new teleseminar or webinar or hosting a tele-summit (a series of interviews) and you have strong relationships with strategic alliances and or affiliates, you can add 10,000 people to your list in under 90 days by having them promote your launch.
 
For example, I spoke on Vrinda Normand’s tele-summit, and over 11,000 people opted in for that event within a few weeks.
 
What if you don’t have any of these 3 things in place?
 
Go for it anyway!
 
As motivational speaker Les Brown says, “Shoot for the moon.  Even if you miss, you’ll land among the stars.”
 
The point is…
 
Whether you’re just starting out or whether you already have a large list, “What you focus on expands,” and by focusing on building your list for 90 days, especially with all of the resources that you’ll receive through List-a-Palooza, you’ll move forward MUCH FASTER!
 
 

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  • Building my list now and you gave really good tips. Thank you. Now I just need to carve out more time!

  • As you know I’m a big fan of List-a-Palooza and although my list didn’t grow by 10,000 in the 90 days that I participated, my online community certainly grew by that when I hosted my first summit – thanks to what I learned during List-a-Palooza. And not just once – I’ve now hosted 3 very successful summits and can attest to this: “What you focus on expands.” Thank you for your inspiration and the tools – your “huge, foolish project” has had a HUGE impact for me!

  • Leona Martin says:

    Very excited to be here at List-a-Palooza 2015. I did this several years back and really helped…fell off for a few due to re-branding and new decisions that I’m ready to get back on this and am looking forward to being a part of all the trainings and more.

  • Great summary PJ! I agree with you about starting to build my list years ago – arguable the best business decision I’ve made! List-a-Palooza has been a huge help to me, and I’m looking forward to my 4th time through it this summer!

  • Misia Denéa says:

    cheers this is year 3!
    great job PJ..Im always impressed with your work : )

  • This is a great article PJ!
    I love your energy and your huge commitment to what’s possible.

    Here’s to growing our lists!
    Thanks for the push.

    Therese

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