How much money has flowed through your life? How much have you kept? If you haven’t kept very much money, that’s because you didn’t have a structure – until now.
In his Prosperity Consciousness course, Fredric Lehrman invites you to imagine living in a time before bank accounts and finance on paper. See yourself carrying around a leather pouch and receiving your income in the form of 10 gold coins. You buy shoes. You eat. Eventually your pouch is empty and you do work to go get 10 more gold coins. Your pouch fills and empties and fills and empties – a natural ebb and flow. Most people spend as much as they make. When their income goes up, so do their expenses.
Now, imagine that you have a SECOND POUCH. And every time you put 10 gold coins in the first pouch, you immediately take one of those coins and move it to the second pouch. You continue to add and subtract from the first pouch, but the second pouch, you NEVER spend those coins. Eventually that second pouch would grow until it’s too heavy to carry around anymore.
This is the idea of the permanent wealth account.
Open a bank account that is completely separate from all your other accounts with the sole intention of putting money in there and never ever touching the principle.
Remember the story of the goose that laid the golden eggs? You wouldn’t ever kill the golden goose, would you? You’d want to live off of the eggs. The permanent wealth account is your Golden Goose.
Having this account reinforces two very important beliefs:
What you focus on expands. If you’re always complaining about how you’re broke and have no money, it’s hard for money to come to you.
It’s easy to receive more of what you already have. So if you already have money, it’s easy to attract more.
What an abundant belief! You’ll never touch the principal, which means that you have more money than you’ll ever need.
In my experience, the amount of money in my permanent wealth account is the amount of money that moves easily in my life. It’s like a magnet for more money. When I got to $10,000, I found it easier to attract another $10,000.
It’s easy to calculate 10% of your income. And it’s easy to live off of 90% of your income. You won’t even notice it’s gone, as long as you pay yourself first.
You MUST pay yourself first!!! Otherwise, that 10% will get spent. Every time you receive a check, automatically transfer 10% into your permanent wealth account. Do this until it becomes a habit and is automatic for you.
If you don’t have any income, start by contributing whatever you can. The practice of managing your money is more important than the amount.
You’ll have so much fun with this account that you’ll want to put more money in. Having fun is important! You’ll start by putting aside 10% of your income, and soon you’ll find that you can contribute even more.
Please post a comment below and let me know how this is going for you! Your Permanent Wealth Account is a powerful tool.
(with Jesse Koren)
In this exclusive FREE teleclass, you will learn :
* The 5 Most Profitable Niche Categories
* The Best Time to Switch Niches & The Best Time to Fully Commit to Your Niche
* When It’s Okay to Have 2 or 3 Different Niches… and When It’s Not Okay
* How to Make Sure You Don’t Lose Business By Being Too Narrowly Focused
Award-Winning Million Dollar Mentors Jesse Koren & Sharla Jacobs have been proclaimed as, “The Leading Authorities in Holistic Business Training.”
After struggling to build their own practices and then figuring out a heart-based method for attracting tons of clients, they have taught over 10,000 Coaches, Holistic Practitioners and other Heart-based Entrepreneurs how to increase their business success.
They have supported hundreds of third-world entrepreneurs through sales of their book, “Sell is Not a 4-Letter Word: How to Serve More Clients and Create a 6-Figure Practice.”
After going from zero to $175,000 in their first year of Rejuvenate Training, they have now given over 3 million dollars of scholarships to Holistic Practitioners and Coaches who are ready to attract more clients and earn 6-Figures and beyond in their business.
Have you ever been told that you need to “get your name out there?” Advertising experts will typically tell you that your prospects need to see your ad at least 7 times before they take action. This is the kind of thinking that leads business owners to throw away tons of their hard-earned money on branding, fancy brochures and websites, and expensive advertising (like this billboard) and wonder why they have very little to show for it at the end of the day. Unless you have a huge business like Coca-Cola, this is probably not the way to go.
In fact, even if you DO have a huge marketing budget, that doesn’t mean traditional advertising will work for you. For example, many people loved Taco Bell’s ad campaign with the Chihuahua saying “Yo quiero Taco Bell!” However, after 3 years of running ads with this Chihuahua, it didn’t help Taco Bell’s bottom line. (A friend told me that sales for Chihuahaus went up though).
What I’ve always found to be more powerful and effective than “getting your name out there” is to “GET THEIR NAME IN HERE.”
What I mean by “get their name in here,” is that it’s more important for you to have your prospects’ name and contact information than it is for them to have yours.
If they have yours and you don’t have theirs, you’re powerless. You have to sit around and hope that one day they’ll get around to calling you. How likely is that to happen? People are busy! Aren’t you? Have you ever taken someone’s card or flier fully intending to follow up and never doing so? If you have, don’t feel bad. It happens. And it happens to your prospects, too.
When you have THEIR contact information, you can proactively take steps to provide value for them and develop a relationship, which means that they are WAY more likely to do business with you when the time is right.
In order to “get their name in here,” you need what I consider to be the most important component of your online marketing blueprint: your Opt-In Page.
You might have also heard it called a Squeeze Page or a Landing Page.
An Opt-In Page is a simple website that allows your prospects to enter their contact information (usually first name and e-mail address) and give you permission to follow up with them.
Here are some examples:
21 Client Attraction Video Tips
Special Report: The Top 5 Keys to Financial Success
Usually, your prospects will give you their contact information in order to get something in return, like a free report.
You’ll want to have your Opt-In Page link to a follow up system like Mail Chimp, Constant Contact, 1Shopping Cart, or Infusionsoft so that your prospects’ contact information gets entered into your system and your prospects start getting messages from you automatically.
Hopefully, I’ve inspired you to get your Opt-In Page up, if you haven’t yet. And if you do have one up already, take a moment to see if you can make it even hotter and more enticing.
Now that you have “their name in here,” you can focus on following up with and providing great value to your prospects, which makes them exponentially more likely to become your new happy clients.
(with Bill Baren)
In this exclusive FREE teleclass, you will learn:
* The Easiest Method of Being Able to Hone in on Your Niche
* A Sure-Fire Method to Know if Your Niche Will Attract All the Clients You Want
* The Biggest Mistakes Business Owners Make With Picking Their Niche
* How to Totally Eliminate Your Resistance to Picking Your Niche
About Bill Baren: Bill is a top business coach dedicated to helping business owners make a difference in getting new clients and growing their businesses. He is the founder of Bill Baren Coaching, and he has personally coached thousands of small business owners on how to enroll new clients, earn significantly more money and create more impact with their gifts.
Bill’s business has really taken off in the last 3-4 years. In fact every single program he offers sells out. Some of these sold out live and online programs have included – Client Mastery Blueprint, The Big Shift Experience, the Ultimate Entrepreneur Toolkit and Master of Enrollment, which has quickly become his most popular offering.
(with Adryenn Ashley)
In this exclusive FREE teleclass, you will learn how to:
* Find a PROFITABLE Niche so that You Don’t Waste Your Time & Marketing $
* Infiltrate Your Fan Base to Discover What They Really Want (So You Can Sell It to Them)
* Align with the Power Players in Any Niche to Raise Your Visibility & Credibility
Adryenn Ashley, founder of Red Carpet Results, is a brilliant storyteller with a knack for finding humor in the most unlikely situations. Anointed a “High Tech Priestess,” she reveals how to structure original campaigns that get massive exposure and make it possible for companies to win. In today’s fluctuating economy you want a business alchemist who reveals the secrets of how to transform underperforming services and products into gold.
As a high content speaker, Adryenn delivers colossal take-away value and electrifies her audiences. She seamlessly blends years of online experience and real world situations into entertaining and mind-stretching presentations.
It seems obvious that if you want more business, you have to do more marketing, right? However, when cash is tight, most business owners look for ways to cut costs, and often the first thing to go is money that is being spent on marketing. Then of course, fewer clients come in, and cash gets even tighter. This becomes a downward spiral that can take you right out of business if you’re not careful.
I’m NOT suggesting that you have to spend a lot of MONEY on marketing. Here are 3 tips for attracting more clients that won’t cost you a dime:
When you’re having a conversation, writing an e-mail, updating your Facebook page, or standing up and talking about what you do in front of a room full of people, speak directly to one person at a time.
Remember that you may be sending an e-mail to 50 people, but only one person at a time is reading that e-mail. Instead of writing “you guys” or “Hi everyone,” write as if you’re sending only one e-mail to one specific person. If you can, use that person’s first name.
When speaking to a group, make eye contact with one person and speak to that person for at least 5 full seconds before you switch to someone else.
When you do this, the people that you’re speaking to or writing to will feel more connected with you at a personal level and therefore will be more likely to refer you or buy your services.
My most effective marketing strategy for the last 9 years has been asking for referrals, especially from strong strategic alliances, people who serve the same target market as I do without being in competition with me.
It takes courage to ask for referrals. However, people that are referred to you will be more likely to buy your services and usually more pleasant to work with in general.
The easiest way I know to ask for referrals is to call a potential referral partner and talk to them or invite them to lunch. Here’s a short script you can use (courtesy of Joe Stumpf of By Referral Only):
“I have some time right now to work with two new clients. Before I put an ad in the paper to attract someone that is not referred to me, I thought I would give you a quick call and offer my time to people you know who might need my help. Who is the next person you know who is most likely to need my services right now?”
Did you know that Facebook now directs more online users that Google? Facebook fan pages allow you to get your message, brand or product to more people, faster, cheaper and easier than ever before.
It doesn’t cost anything to create a Facebook fan page. The main advantages to having a fan page instead of only having a regular personal Facebook page is that:
1. You aren’t limited to how many fans you can have
2. You can advertise your business
You want to include Facebook as part of your marketing plan in a way that attracts more clients instead of just creating more busy work for yourself. In order to do that, provide your fans with regular updates that they enjoy, even something as simple as a funny or inspiring quote. Don’t bombard them with sales pitches or they will “unlike” you. Offer new fans a special gift or bonus that leads them into your sales funnel.
Here’s an example:
Please leave a comment & let me know what you think of these tips. Thanks!
Just like you have relationships with other people, you have a relationship with money. First, decide that your money is important to you and worth spending time with. If you’re in a relationship with someone and you tell them “you’re just not that important to me,” how long do you think they’re going to stick around?
Do you keep your cash organized in your wallet or crumpled up in wads around the house with piles of loose change? I encourage you to treat your money with respect.
When money is important to you, you are willing to spend quality time with it, just like with someone you’re dating. Schedule a regular time to give your money your full attention.
During your “Money Date,” you can find out how your money is doing by reviewing your financial statements, balancing your checkbook, or reconciling your accounts.
In the past, when I didn’t have a regular “Money Date,” I handled my finances randomly. I would balance my checkbook and pay bills when I got around to it, which meant that sometimes I was organized and sometimes my finances were in total chaos. I wasted hundreds of dollars in fees that could have been avoided if I was monitoring my finances more closely.
Now that I have regular and consistent “Money Dates,” I have clarity around my finances, and I make better decisions. I love it, and I believe that you will, too.
Please comment on this post and let me know how this experience is for you.
Choosing a profitable niche is the #1 key to success in marketing your business and attracting more clients. However, there’s a big difference between thinking niche marketing is a good idea and actually choosing a niche and communicating effectively with that niche!
#1 You’ll Be Able to Answer the Question, “What Do You Do?” with Clarity & Confidence.
#2 It’s Easier for People to Refer Potential Clients to You.
#3 You’ll Stand Out From Your Competition.
#4 You’ll Be More Connected to the Difference That You Make for Your Clients.
#5 Your TRIBE Will Be Able to Find You.
Discover how to identify raving fans who LOVE buying from you over & over again by joining 26 of the world’s top heart-based niche marketing experts…
You’ll learn not only how to find a niche market but also highly-leveraged niche marketing strategies for attracting more clients. Register now for FREE.
In this picture (from left to right): Pam Whitman, PJ Van Hulle, Nancy Henderson, Sandra Edwards, Pamelah Landers, Maile Collmer, & Cyndee Paulson-Heer.