Archive
Monthly Archives: August 2011

The SECRET Cheat-Sheet to Niche Marketing (with Brandy Mychals)

The SECRET Cheat-Sheet to Niche Marketing

(with Brandy Mychals)

In this exclusive FREE teleclass, you will learn:

* 3 Secrets to activate Brandy’s Backwards Approach to finalizing your Niche

* Cliff-Notes to your Niche’s psyche that will make you a Marketing Marvel

Brandy Mychals is the creator of the Character Code™ System for Client Attraction without being “salesy.”

Recently she was named the 2011 International FEMTOR Award Winner by eWomenNetwork for “Business Matchmaker of the Year.” She was also selected by a Fortune 500 company as one of the top ten bloggers in the U.S and Canada to serve on their Blogging Advisory Committee.

Brandy is the author of the soon to be published book Savvy Speaker Secrets and is in discussion for a reality TV show based on her Character Code™ System. Brandy’s specialty is teaching entrepreneurs how to make the journey from obscurity to buzz in record time so your ideal clients can track you down. She is known for delivering high value content and has been featured on NBC Talk Radio and Yahoo! News.

Register Now for FREE

“The Marketing Photographer Success Story” The Truth About Your Niche and Your Visual Brand (with Lindsay Miller)

“The Marketing Photographer Success Story” The Truth About Your Niche and Your Visual Brand

(with Lindsay Miller)

In this exclusive FREE teleclass, you will learn:

* Why niche is so important, the biggest challenges to finding one, and what it has to do with photography

* In a sea of photographers, how Lindsay separated herself from the crowd and rapidly grew a successful business

* How thinking about your niche gives you 3 tools for finding your visual brand

* The importance of niche in your photography and your visual brand; 3 things you can do right now to align your message to your visual brand

Lindsay A. Miller is the owner of The Marketing Photographer. She helps coaches, consultants, and speakers who have a big message and a big mission, and who are ready to take their business to the next level. Together with her clients she creates outstanding photographs which sell them and their business by aligning their message with their visual brand.

She is the secret behind the camera of top-notch coaches like Kendall SummerHawk, Lisa Saseviech, Andrea Lee, Max Simon as well as many of the experts on this Symposium like Jesse Koren, Virnda Normand, Bill Baren, Jenn August, AND PJ Van Hulle and Anne Cleveland!

After a successful career as an award-winning photojournalist, Lindsay now uses her skills at visual story-telling to make images that help her clients change their world.

Register Now for FREE

Stand Out & Be Juicy: Magnetize Your Marketing to Attract Your Ideal Clients (with Lisa Cherney)

Stand Out & Be Juicy: Magnetize Your Marketing to Attract Your Ideal Clients

(with Lisa Cherney)

In this exclusive FREE teleclass, you will learn:

* The critical difference between a target and an Ideal Client that can add thousands of dollars to your bottom line.

* A step-by-step method for finding the perfect words to communicate your unique approach.

* Powerful marketing strategies that will attract tons of your Ideal Clients and fit any budget.

* How to maximize the impact of all your marketing investments and get results fast.

* A simple system you can use over and over to market any product, service or business you ever have!

Stop wasting your marketing dollars! Start attracting tons of your Ideal Clients (the ones that love to give you money and respect your distinctive approach). Learn how to find the perfect “juicy” words so all your marketing inspires clients to say, “I need that!”

Lisa Cherney is the Stand Out & Be Juicy Marketing Expert and President/CEO of Conscious Marketing, an organization she founded 10 years ago to help business owners find their authentic marketing voice so they can attract their Ideal Clients.

She was recently nominated for Southern California’s Tenth Annual Women in Business award and in 2007 she joined Neal Donald Walsh (Author of New York Times Bestseller, Conversations with God), as a speaker for the acclaimed Conscious Entrepreneur’s TeleSummit.

Lisa spent 15 years advising Fortune 500 companies and leading advertising agencies working with brands like AT&T, Lipton, Nissan, Blue Cross and Equal™.

She is now dedicated to working with small business owners, many of whom have added thousands of dollars in sales after exposure to Lisa’s groundbreaking Stand Out & Be Juicy Blueprint Program and insightful guidance.

Register Now for FREE

Why We Struggle With Niches (and Exactly What to Do about It) with Tad Hargrave

Why We Struggle With Niches (and Exactly What to Do about It)

(with Tad Hargrave)

In this exclusive FREE teleclass, we’ll discuss:

* How Many Target Markets Should You Have? Should You Really Just Have One?

* The 3 Elements of a Well-Rounded Niche

* How to Make Sure Your Niche is Authentic and Powerful vs. Contrived (Where You Feel Like a Fraud)

* Learn the Hidden Reasons Why Most Target Markets Fail

You’ve heard about how important it is to have a focused niche for a while.

You’ve fought it, resisted it, tried it and switched it… and you still feel stuck.

And you can’t sort out how to get unstuck.

Gah.

Meet Tad Hargrave…

Tad Hargrave is a hippy who developed a knack for marketing.

Despite years in the non-profit and activist world, he finally had to admit he was a marketing nerd and, in the end, he became a marketing coach for hippies.
For almost a decade, he has been touring his marketing workshops around Canada, bringing refreshing and unorthodox ideas to conscious entrepreneurs and green businesses that help them grow their organizations and businesses (without selling their souls). And, over the years, he has become recognized as a leader in the wider movement towards green and local economies.

His approach to pricing has made him a pioneer and documenter of the provocative new economy that is being written about and explored globally – the Pay What You Can Economy. It’s an economy where people decide on the price tag themselves.

His work has been featured in publications from the Edmonton Journal, Alberta Venture, The Edmonton Sun, The Globe and Mail, Alberta Report, IONS Review, Ed Magazine, React magazine and nationally on CBC Radio. In 2002, he was featured in the book Global Uprising and was chosen as one of the thirty leading young visionaries in North America by Utne Reader magazine in their September, 2002 edition.

Register Now for FREE

Clarify Your Soul Message; Align with Your Niche (with Sage Lavine)

Clarify Your Soul Message; Align with Your Niche

(with Sage Lavine)

In this exclusive FREE teleclass, you will:

* Learn the 3 Essential Ingredients to Clarify Your DIVINE RIGHT NICHE and Infuse your Business with Your Authentic SOUL Message.

* Understand the Critical Mindset Shift You MUST MAKE in Order to Attract the Clients That You Are Meant to Serve on This Planet at This Time.

When we can allow ourselves to be the authentic channel we came here to be, rather than a slave to our to-do lists and linear thinking, we enter into co-creativity both with Spirit and each other; allowing alignment of marketing message and divine right client.

Sage Lavine MA, CLC is a gifted Speaker, Business Coach and Life Purpose Mentor. She is the CEO of Purpose2Prosperity and host of the Women on Purpose telesummit series.

Sage considers herself an “unretired camp counselor” as she speaks to groups around the country and has inspired over a thousand women entrepreneurs to clarify their Life Purpose and live it through creating a business they love.

Sage has presented alongside women like Janet Attwood, Reverend Deborah Johnson, Dr. Sue Morter and Loral Langemeier. Last year Sage hosted a telesummit called the Women on Purpose Entrepreneurial Telesummit which launched her business into the 6-figure world and helped her reach over 3000 women entrepreneurs in 17 different countries. Sage filled her practice and is having more fun in her business than ever before, speaking around the world and hosting retreats in Bali and California.

Register Now for FREE

Your Niche is in Your Hands (with Pamelah Landers)

Your Niche is in Your Hands

(with Pamelah Landers)

In this exclusive FREE teleclass, you will learn:

* How Your Life Purpose, Based on Your Fingerprints Affects Your Niche
* What The Pattern of Your Hands Tells You About Your Niche
* The Most Important Factors About Communicating with Your Potential Clients (so that You Get More People Saying “Yes”)

Pamelah Landers is a certified Master Hand Analyst and international author who has read over 20,000 hands in the last 20 years. She is the most published graduate from the International Institute of Hand Analysis (IIHA) in the world, having written 4 books:

• Relationship Success: Your Heart Lines’ Love Style
• Gift Markings, Your Hands’ Extra Potential Talent
• Artistic Brilliance: What Your Hands Say About the Artist in You
• Relationship Success for Singles: Life Partner or Life Problems?

Since part of her Life Purpose is “sharing her spiritual wisdom with the public through leadership and creativity,” Pamelah has also been teaching classes on hands since 1997. She is one of approximately 15 graduates from the IIHA who teaches others how to use this scientifically-based system, and her students come from countries all over the world.

Register Now for FREE

The 6 Figure Home Office Success Story (with Alison Marks)

The 6 Figure Home Office Success Story

(with Alison Marks)

In this exclusive FREE teleclass, Alison will share how she:

* Discovered Her Niche & Separated Herself from the Competition
* Overcame Her Biggest Challenges in Choosing a Niche (and How You Can, Too)
* Added 2,500 New Subscribers and to Her List in Only 2 Months
* Got Booked for 10 Speaking Engagements Almost Overnight (And They Keep Comin’)

 

Alison Marks is the founder and owner of 6 Figure Home Office, a coaching and training company that teaches entrepreneurs how to be productive and successful.

Alison has helped hundreds of smart, stressed out business owners make more money and have more time off by getting focused and organized, bringing ease, flow and fun (yes, really!) into their home offices and their work days.

She is the creator of the life-changing program, From Clutter to Order in 8 Weeks, and is author of The Little Book of Freedom From Clutter, and The Little Book of Sanctuary. She is a business coach and consultant and a Certified Classical Feng Shui Consultant, and she hold an MA in Organizational Development and Transformation.

Register Now for FREE

How to Find Your Niche from the Inside Out (with Anastasia Netri)

How to Find Your Niche from the Inside Out

(with Anastasia Netri)

In this exclusive FREE teleclass, you will:

* Discover the #1 Secret to Finding Your Perfect Niche
* Learn the Top 3 Features You Need to Know When Marketing to Your Niche
* Find Out What You Need in Place to Choose Your Niche and Get Started with Your Business (or Take It to the Next Level)

 

Anastasia Netri, the business building expert and “Glass ceiling buster” is the founder of Entrepreneurial Goddess Coaching, a company that helps women coaches, speakers and trainers expand into the next level of their business. She has a passion for helping these women move into more powerful leadership so that they can help the world evolve, build community, and experience true human potential.

Anastasia says that she is a spiritual teacher that works through the lens of business building. She feels that starting, building, and growing a business that transforms lives is a “spiritual bootcamp” at it’s finest. Anastasia says, “In the process of serving more people, you will begin to move into the most authentic expression of yourself, experience your value, and open up to greater intimacy and connection with others.”

Register Now for FREE

The Fastest and Easiest Path to Prosperity

“The Fastest and Easiest Path to Prosperity”

 

This post is an excerpt from my first book, The Little Book of Prosperity:

 

The fastest and easiest way to tune into prosperity is to get into an emotional state of GRATITUDE.

Gratitude is an extremely powerful emotion. Robert A. Emmons from the University of California Davis and Micheal E. McCullogh from the University of Miami conducted a long-term research project designed to study the effects of gratitude. Here are some of their findings:

  • In an experimental comparison, those who kept gratitude journals on a weekly basis exercised more regularly, reported fewer physical symptoms, felt better about their lives as a whole, and were more optimistic about the upcoming week compared to those who recorded hassles or neutral life events.
  • Participants who kept gratitude lists were more likely to have made progress toward important personal goals over a two-month period compared to subjects in the other experimental conditions.
  • In a sample of adults with neuromuscular disease, a 21-day gratitude intervention resulted in greater amounts of high energy positive moods, a greater sense of feeling connected to others, more optimistic ratings of one’s life, and better sleep duration and sleep quality, relative to a control group.
  • Grateful people report higher levels of positive emotions, life satisfaction, vitality, optimism and lower levels of depression and stress. The disposition toward gratitude appears to enhance pleasant feeling states more than it diminishes unpleasant emotions. Grateful people do not deny or ignore the negative aspects of life.
  • People with a strong disposition toward gratitude have the capacity to be empathic and to take the perspective of others.  They are rated as more generous and more helpful by people in their social networks.

The simplest and fastest way to tap into your feelings of gratitude is a process to make a list of people, pets, places, things, and experiences that you are grateful for. You can do this mentally or out loud. I’ve found that it’s most effective for me when I write it down.

A highly beneficial practice is to keep a gratitude journal and every night before you go to bed, write down 5 things that you’re grateful for.

In fact, I invite you to leave a comment here and let me know 5 things that you’re grateful for.   Thanks!

3 Ways to Monetize Facebook

“3 Ways to Monetize Facebook”

 

 

With over 600 million active users and still growing, if Facebook were a country, it would be the third largest in the world.

Most people use it for connections with other people, fun and entertainment.  But there are also those who use Facebook as a next-generation marketing tool, which allows them to make money directly from it.

 

 

1. Create a Branded Facebook Page

 

This is the most convenient way to monetize Facebook. A branded Facebook page allows you to use your page to increase your leads and sales, or to promote affiliate products, as well as your own website page through it. These pages are widely used by all Facebook users.

Facebook pages allow you to design “Landing” pages or “Welcome” tabs to welcome first-time visitor to your page, which basically gives you the opportunity for more engagement.

Your Welcome page should focus on direct Call-To-Action requesting that first time visitors “Like” your page. Take a step further and offer opt-in for your new followers, so invite them not to just “Like” your business, but also subscribe to your email list.

Here’s mine as an example:  http://www.facebook.com/realprosperity

 

2. Develop Facebook Applications

 

Another way to make money on Facebook is by developing & selling applications.

Most games on Facebook are based on a micro-payment module, which allows developers to sell in-game goodies to their loyal players, thus make money directly on Facebook. Additionally, you could also place ads and make money that way. Examples include FarmVille or Mafia Wars, both extremely successful applications.

Other applications include anything from quizzes, shopping, virtual gifts etc. that are monetized usually from ads where you can insert your own ad code and make money directly from clicks.

Or…

If you think that your marketing skills outweigh your creative juices then buying Facebook apps and selling them is another way to go.

 

3. Facebook Ads

 

You can use the Facebook Targeting Tool to access the demographics anywhere in the world or narrow your search by age, gender, relationship status, specific keywords and more.

Facebook PPC (Pay-Per-Click) ads appear on the right of the Facebook pages.  Unlike traditional PPC, Facebook ads include thumbnail images, which positively affect the Click-Through Rate (CTR).

Facebook Ads are a great way to connect with a specific niche.  For example, I created a special report for coaches, and my ad only shows up for people who have already “liked” CTI (Coaches Training Institute).

You can set a limit on how much you’re willing to spend on a specific campaign so it’s pretty low risk to give Facebook Ads a try.  I love them!

>